How to Get Free info@ and sales@ Emails in Google Workspace

When you’re setting up a new business, you want to look like a polished, established operation from day dot. Naturally, that means having dedicated email addresses like info@ or sales@yourbusiness.com.au.

But if you’re a solo operator or a small team, paying Google for extra user licences just to route different emails to the same person is a swift way to burn cash.

In this article, we’re going to look at how to use email aliases to get those professional addresses completely free. We’ll cover how to set them up in your Google Admin console, how to reply using those addresses so you don’t confuse your customers, and how to keep your inbox beautifully organised.

https://youtu.be/nQCS34nnstk

What is an Email Alias? (And the One Catch)

An email alias is essentially a nickname for your primary inbox. Think of it like putting two different name plaques on the same physical letterbox—no matter which name the postie delivers to, the mail ends up in the exact same slot.

Important Note: Aliases are brilliant for solo business owners or specific staff roles, but they only work for one person. Because the emails land in your main inbox, you can’t easily share an alias with a team member. If two people need to manage the same inbox, you’ll need a Google Group or a paid shared mailbox instead.

Step 1: Create the Alias in the Google Admin Console

First, we need to tell Google Workspace that your main account is allowed to receive mail for your new addresses.

1. Go to admin.google.com and log in with your administrator account.
2. Click on Directory in the left-hand menu, then select Users.
3. Click on your specific user account.
4. On the left-hand side, look for and click on Alternative email addresses (email aliases).
5. In the input box, type the prefix (the part before the @ sign). For example, if you want info@yourbusiness.com.au, just type info.
6. Repeat this process for sales, support, or any other variations your business requires.
7. Click Save.

Your new alias is active immediately. Anyone who sends an email to that address will now land in your main inbox.

Step 2: Set Up ‘Send Mail As’ in Gmail

Receiving the email is only half the battle. If a prospective client emails info@, and you reply from john.smith@, it looks unprofessional and confuses the customer. We need to make sure you can send emails from that alias too.

1. Open your regular Gmail inbox.
2. Click the Gear icon (Settings) in the top-right corner, then click See all settings.
3. Navigate to the Accounts (or Accounts and Import) tab.
4. Look for the Send mail as section and click Add another email address.
5. A pop-up window will appear. Type in your full alias email address (e.g., info@yourbusiness.com.au).
6. Leave the Treat as an alias box checked, and click Next Step.
7. Complete the verification process.

Now, when you click “Compose” to write a new email, you can click the From field. A dropdown list will appear, letting you choose whether to send the email from your primary address or your new alias.

Tech Tip: If you don’t see the alias in your “From” dropdown straight away, don’t panic. Wait two or three minutes, hit the refresh button on your browser, and try again.

Step 3: Make Replying Foolproof

To save yourself from accidentally replying from the wrong address, you can tell Gmail to match the sender address automatically.

• While still in the Accounts tab under Settings, scroll down to the When replying to a message section.
• Select Reply from the same address the message was sent to.

This ensures that if someone emails your sales@ address, your reply automatically comes from sales@, keeping your branding consistent without you having to think about it.

Step 4: Organise Your Inbox with Filters and Labels

Because all these emails are hitting one inbox, things can get messy quickly. Let’s set up an automated sorting system to keep your sanity intact.

1. Go back to Gmail Settings (Gear icon > See all settings).
2. Click on the Filters and Blocked Addresses tab.
3. Click Create a new filter.
4. In the Has the words field, type deliveredto: followed immediately by your alias address (for example: deliveredto:info@yourbusiness.com.au).
5. Click Create filter.
6. Check the box for Apply the label, click the dropdown, and select New label…
7. Name the label something clear, like Info, and click Create.
8. Click the blue Create filter button to finish.

Now, any email sent to that alias will automatically get tagged with its own neat label, allowing you to scan your inbox and instantly see who is writing to which email address.

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